Posts Tagged ‘Market Share’

Making Money Online Vs Money With A Traditional Business

January 24th, 2010



Making money online vs. making money in the traditional business or employee environment is really not all that different. The bottom line when it comes to making money is doing the things that cause money to trade hands. While this can be a variety of things with an endless range, one thing always happens. Value is created and value is agreed upon then money is transferred.

Any legitimate money making opportunity is going to have common characteristics or guidelines, if you will. First of all there are simple money making systems in our economy. Corporate America uses one money making system. Small business uses another legitimate money generating system. Non-profit en devours use yet another model for producing funds to cover expenses of projects.

Inside these general systems to make money there are much more intricate subsystem that make on business more competitive than another or let one corporation command more of the market share over another. There are target markets and marketing strategies and many other ideas that separate and define each unique system for making money.

Philosophy comes into play as well. When it comes to making money and the amounts of money that can be made, philosophy plays a big part. Things like how the system handles and values customer service and the ideas the company has about innovation and bringing new products to market.

One of the things that has happened recently with regards to making money online is advent of simple systems that create win-win scenarios for both the creator of a product and the people who market or distribute that product. Making money online is a growing trend here in the U.S. to say the least.

Selling information products and self help materials along with health and wellness products seem to be the most popular if you look around the Internet. One of the reasons these products work so well to make money online using the Internet is because of the ease in shipping these products.

Whether you are starting a new job, getting a promotion within a corporation or starting a small business there will be a learning curve. This also holds true for making money online. The one thing that is worth noting though, money making opportunities online have greatly reduced the learning curve and increase the money making potential.

Essentially there are only a few things to get good at in order to make money online. Number one I think is marketing. I say this for one simple reason. If you can get good at marketing you will always find great products that you can market and receive healthy commissions on. This can serve as a way to get started.

Creating your own products or getting exclusive rights to another online product is another skill that would increase your money making capabilities. do a little research into products you can use to create a good income for yourself.

Making Money in any business is the result of doing a few things well. Traditional Business models and online business models will both generate massive amounts of money is operated correctly. The main difference in the two models seems to be the money that goes into the entrepreneurs bank account rather than operating expenses.

Most business models you will find actually combine the two ideas taking the best of both worlds. The typically online entrepreneur is not paying for expensive real estate, equipment, employees, and things of that nature. While the work at home based entrepreneur is also getting tax benefits through home based write offs like interest deductions and home office space along with utility write offs.

Check back often I will be posting other tips on specific ways to create an extra income stream on line and ways to automate the process so your time investment is minimal.

By: Joe Crawford


Finding A Good Business To Invest In

January 18th, 2010



A good business is a business which you can more or less predict with confidence that over the long term, its going to increase its earnings, its profits every year.

As a result, increase in shareholder value and hence the share price. In
other words, the share price will go up not because of speculation but because the company is worth more.

Look at past historical performance. If you look at a company records for the last 10 years, and if earnings have been increasing steadily and consistently, then its more likely they continue to do that in the future. Its not a guarantee, but it’s more likely to do so.

Rather than a company who has had erratic profits in the past, look for a company which is consistently increasing in earnings.

The next thing is to look out for is the USP or unique selling proposition. It’s the same for private businesses, same for listed companies. Does the company have a strong unique selling proposition that gives it a competitive advantage?

That when even if rivals and competitors come in to cut prices, they can maintain their margins because they’ve got a unique positioning. The unique positioning could be due to a patent they hold. It could come from the brand they have.

Take for example, Nike. If 10 other companies were to start and compete with Nike and they come up with a brand called Niko, instead of Nike. Will Nike lose all their market share? No, they won’t. Why? Because people buy because its Nike. Because it’s a USP.

One question to ask yourself, “Does this company have room for growth? Can it continue to grow? Are there new markets it has not explored yet?”

So lets say it’s a fantastic education program that has been working in the States, could it work in China? And that gives you growth prospects. Does the company have conservative debt financing, alright. Can it pay back all its long term debt in 3 years?

The next thing is the management that’s in place. For the management, do they hold a lot of shares in the business? If they do hold a lot of shares in the business, they are more likely to hold a vested interest in making sure the company works, rather than siphoning off money for their salary which could happen.

Here’s a final tip, a company can make a lot of money in profits, but you may never see the profits, because it is channelled back to sustain current operations to renewing and refurbishing plant and equipment.

So I always advise investing in businesses where, in which you they don’t have to maintain plant and machinery. Take for example, insurance businesses. Another example, Nike, doesn’t even own their factories. They own the brand.

These are some of the key pointers that you can follow to choose the business to invest in. May it help you to picking the right investment!

By: Adam Khoo

Identifying Your E-Business – Business Target Market

January 14th, 2010



Your target market is a group of customers that you want to focus on and sell too. When defining your target market, condense it to a manageable size. Many businesses mistakenly try to be everything to everybody. This often leads to failure.

You should research and gather information which identifies the specifics of the market you intend targeting. This might include information about the most important needs of your potential customers, the degree to which those needs are (or are not) being met, and the demographics of the group. It should include the geographic location of your target market and identify the main decision-takers. Finding out if there are any seasonal or annual trends which may impact your e-business, or business is also required.

Another important target, is the size of the potential market. You need the number of potential customers, and the number of annual purchases they make regarding products or services similar to your own. Also the geographic area they reside in, and the future market growth.

You will have to decide if you can gain a market share and identify the reasons why. In this research, you will determine the percentage of your market share, including the number of customers you expect to obtain in a defined area. You would also explain the methods you used to develop these estimated figures.

Deciding on your pricing and gross margin levels. Here, you would define the levels of your pricing, your gross margin levels, and any discount structures that you plan to set up for your business, such as volume/bulk discounts or prompt payment discounts.

You will have to find the resources for researching and correlating information related to your target market. These resources might include directories, trade association publications, and government documents.Learning how to use these resources will also be important.

You must learn how to use the media to reach your target audience. These might include publications, radio or television broadcasts, or any other type of credible source that may have influence with your target e-business, or offline business market.

To understand your intended target market better you will need the how often they will purchase and identify their needs. You will also need to identify who actually in your target group has the authority to buy.

Researching future trends and potential changes which may impact your primary and secondary target markets is another key element. Again you need to identify the demands, demographics, and the main trends which will influence your secondary markets in the future.

By: Ian Nicholson